After the most popular multi sector competition fo

2022-08-17
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After multiple departments compete for the market interests of automobiles, homogeneous parts are difficult to land in three years

Abstract: standards are the standards formulated by vehicle enterprises, and the OEMs invest in R & D and mold. Either the state pays for the standards of vehicle manufacturers, or in the long run, the state proposes that the vehicle manufacturers take the lead in identifying the original parts and homogeneous parts. Only when there is an interest dispute with them, the vehicle enterprises will actively promote the original parts and homogeneous parts

in April 2014, the Ministry of communications and other ten ministries and commissions issued the "guiding opinions on promoting the transformation and upgrading of the automotive maintenance industry and improving service quality" JYF [2014] No. 186 (hereinafter referred to as "No. 186"), which first proposed the concept of homogeneous parts, planned to make maintenance information public, promote homogeneous parts, and legislate to break the monopoly of auto parts channels, which was once considered that the automotive aftermarket was about to usher in an explosion period

however, after three years, although the Ministry of transport has joined forces with various departments to promote homogeneous accessories, few enterprises have actually participated. The standard is still in the hands of vehicle manufacturers, but the voice of homogeneous parts is gradually declining. Not only are there few references, but the promotion is difficult. Even in the view of the industry, "homogeneous parts" has cooled down

as we all know, the auto parts market is "deep in water". There are a lot of good and bad people here, and fake and shoddy goods are frequent. It is a place that objective lens manufacturers often patronize in order to avoid being scratched by cars, but it can never be eliminated. Breaking the monopoly of auto parts channels, not disclosing maintenance information, and standardizing the auto parts market are the reasons why the Ministry of communications and ten ministries and commissions jointly put forward Document No. 186. In the eyes of the outside world, this is a matter with a good starting point and should be echoed. However, the current treatment of homogeneous accessories is very lonely. Why is there a huge contrast between reality and original intention

the interest entanglement is not clear

"the ministries and commissions want to regulate the post market, the starting point is good, but it is too idealistic." Referring to the promotion of homogeneous accessories, a relevant person in charge who has been involved in it told the economic observer, "the promotion process of homogeneous accessories is not only rash, the standard is unclear, but also did not make clear the entanglement of interests"

No. 186 civilization clearly proposed to promote the opening of supply channels and multi-channel circulation of auto maintenance parts, and allow original parts manufacturers to provide original parts and independent after-sales parts with independent trademarks to the auto after-sales market; Allow authorized parts distribution enterprises and authorized maintenance enterprises to resell original parts to unauthorized maintenance enterprises or end users, and promote the establishment of social circulation of high-quality maintenance parts

however, in the view of insiders, auto parts loaded on the whole vehicle are generally developed jointly by the whole vehicle manufacturer and the parts enterprise. In this process, some whole vehicle manufacturers have played a great role. Moreover, domestic vehicle enterprises are relatively strong. Generally, only the accessories that enter the authorized 4S shop and maintenance platform of the vehicle factory are called original parts, while other parts are not only difficult to enter this channel, but also even the accessories that are exactly the same from the original factory will be called sub factory parts or fake and shoddy products, which are included in the anti-counterfeiting category by the vehicle enterprises

according to an industry expert, many of the so-called "sub factory parts" in the market are actually produced for OEM enterprises supporting the main engine factory. Due to the restrictions of vehicle enterprises, parts enterprises can only sell products in the name of "sub factory parts". In recent years, vehicle manufacturers have cooperated with the industrial and commercial departments to crack down on counterfeits, which is actually "beating ghosts to the real Li Kui". In this context, vehicle enterprises and 4S stores can sell accessories to consumers at a higher price to earn monopoly profits

in August 2015, the Ministry of transport issued a document to clearly define homogeneous accessories, that is, accessories with good loading performance whose product quality is equal to or higher than the standard requirements of loading parts. At the same time, it is clearly proposed that "the entrusted repairer and maintenance operator can use homogeneous accessories to repair motor vehicles." "In 2015, the definition of homogeneous parts was put forward, and it was said that it should be higher than the quality of the original parts, or equal to the quality of the original parts. This concept is very vague, because there was no supporting standard at that time. While the standard of the original parts of auto parts was formulated by the vehicle manufacturer, without knowing the standard of the vehicle manufacturer, it is impossible to exceed or exceed." Qiaoyongfeng, full-time vice president of China Auto Parts Industry Federation, said

this means that it is necessary to liberalize the parts standards through the vehicle enterprises, or the relevant departments should formulate and carry out the quality inspection of parts. "If empty talk makes the vehicle manufacturers that constitute the patent protection group hand over their own interests, they will certainly not do it." Qiao Yongfeng believes

it is unrealistic to formulate standards for all auto parts in a short time and improve the scientific management level. "Within two years, tens of thousands of parts have been standardized. Is it possible? This is simply a joke!" In 2015, Huang Yonghe, who was then the director of the Policy Research Office of China Automotive Technology Research Center, said in an interview about the formulation of auto parts standards

at the same time, the standard formulation and testing rights of auto parts have become a hot topic, which has become a hot spot for many testing institutions and units. "China does not recognize the original parts and brand parts as European and American countries do, but at present, the testing institutions in the society are non-governmental organizations, and the testing standards of the General Administration of quality supervision, inspection and quarantine are far lower than the enterprise standards. Since then, there are neither standards nor authoritative testing institutions, so the promotion of homogeneous parts is more difficult." Said the relevant person in charge who participated in the promotion of homogeneous accessories

it is understood that in the two years of promoting homogeneous parts, the automobile maintenance association has held more than 40 lectures nationwide, including the latest halogen-free brand (the expansion of its thermal conductive resin series), new polymer series with good electrical properties, and the innovative rubber meeting for wire and cable blending manufacturers. A pilot project of homogeneous parts has been set up in Tianjin, with more than 500 automobile maintenance enterprises joining, It also launched the cloud platform of homogeneous accessories in 2015. However, the concept of homogeneous parts is still vague for most vehicle supporting enterprises and consumers

the legal provisions are not perfect

"we are not lack of capacity, but dare not let our products flow to the auto parts market. If something like this happens, the manufacturer will reduce our supporting capacity." A person in charge of an auto parts enterprise said

however, there is no explicit legal sanction against this situation. "Although we have also issued the anti monopoly law, there is no corresponding prohibition against relevant events, which can be referred to European regulations." Said the person in charge of the promotion of homogeneous accessories

he believes that the anti-monopoly guidelines issued in Europe in 2010 not only have clear legal principles, but also indicate the behaviors that vehicle manufacturers are not allowed to make from the provisions. "The antitrust law on automobile sales is quite different from the monopoly on auto parts, which requires special and targeted formulation."

in addition, due to the inconsistent coding of auto parts, it also creates many artificial difficulties for the promotion of homogeneous parts. "Objectively speaking, the strength of auto parts enterprises such as Bosch and Delphi has already surpassed that of many vehicle enterprises. And foreign parts of the same model carried on cars will have a unified code. No matter which parts enterprise produces, the code is the same. The difference is that it can label the brands of different parts enterprises. However, Chinese auto parts are like prescription drugs in hospitals, one hospital has one drug name, and different manufacturers Parts of the same model have different codes, which has caused great confusion to the market. " Qiao Yongfeng believes that "what the country needs to do is to unify the coding and pave the way for the promotion of homogeneous parts"

where is the way

"auto parts enterprises can't change the post market chaos if they can't establish brand awareness. At present, because parts enterprises can't label their products, the post market is full of many fake and inferior parts of 'Mercedes Benz' brand and 'BMW' brand. Only enterprises that seriously do quality can be defeated." Said a person in charge of an auto parts enterprise

how can we better promote homogeneous parts

in 2015, Huang Yonghe proposed that the main engine factory and the parts enterprise could negotiate to share the profits in a certain proportion, or the parts enterprise could take part of the cost to the vehicle factory as the cost of intellectual property purchase. But at that time, this formulation did not receive a wide range of responses

"standards are the standards formulated by vehicle enterprises, and the OEMs invest in R & D and mold. Either the state pays for the standards of vehicle manufacturers, or in the long run, from the perspective of industry norms, the country proposes that the vehicle manufacturers take the lead in identifying the original parts and homogeneous parts. Only when there is an interest dispute with them, the vehicle enterprises will actively promote the original parts and homogeneous parts." Qiao Yongfeng said

for the future of homogeneous parts, the above promotion participants believe that "it will still be difficult to continue to promote this matter". However, he believes that the government has opened the gap of homogeneous parts. Now it is only necessary to solve the legal problems clearly, and the rest should be left to market participants to do by themselves. "For example, like some maintenance chain enterprises, they can use the certification of third-party institutions, use their own standards, negotiate with manufacturers, and promote homogeneous parts with certain standards in their own system." "At present, it is difficult to get through the channels for the real implementation of homogeneous accessories, and I am trying to establish the entire industrial chain including production, circulation and maintenance services as an enterprise." Wei Tongwei, the former Secretary General of the accessories Working Committee of China Automobile Maintenance Industry Association, has now come to the enterprise and served as the chairman of Huaqi Investment Holding Co., Ltd. he has promoted homogeneous accessories as a participant, hoping to find a way out

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